Hair Salon Business Ownership: Online Marketing That Draws Traffic

Online salon marketing can be used for hair salon business ownerships, nail salon business ownership as well as any beauty business ownership. One of the keys to staying in business is making sure you are using proven marketing strategies.

YouTube is a great low to no cost marketing strategy that can help any business get placed on the map and draw more traffic to their physical location as well as virtual location – website.

Cross Promoting and Collaborating with others in your industry can be beneficial. Check out below different ways you can cross promote your hair salon business.

1. Video Guest Promotions: You can use your skills and education as a hair salon business owner and cross promote using videos with a hair stylist. He or she could be featured in your online salon marketing video. Simply take clips or ask the creator to send you a video of them answering a specific question, showing a new technique or giving some good advice.

2. Video Teasers: You can use clips from a fellow collaborator highlighting whatever you all decide. This can work both ways. You can send them a clip of something or some topic you would like to promote as a teaser to get viewers interested and clicking for you.

3. Video Shout Outs: Owning a hair salon business involves more than just you operating the day-to-day of the salon. Being a hair salon business owner you have a responsibility to the hair and beauty community to stay on top of the latest trends and ideas. By researching prospective collaborators or cross promoting you can give a shout out to other YouTube channels and creators in your salon marketing videos. This builds goodwill, gives the audience more information and it helps to distinguish you as an expert in the industry – It lets people know that if you don’t have the answer, you know someone who does.

4. Tip: Remember you can use annotations and links in your description of the video. Make sure you place the link to your fellow collaborators channel in your description.

5. Click Like: Something as small as clicking like on others YouTube channel is a form of cross promotion. Your subscribers will be able to see your activity and see whose channel you like. You can also use this same concept by leaving a comment and marking the video as a favorite.

6. Subscriber Sharing: Using your hair salon business ownership status as influence when you subscribe to a fellow YouTubers channel that subscription is broadcast to your own subscribers or anyone visiting your channel page. This allows your viewing audience to indirectly see who you are promoting. This is a great way to help other salon owners, hair stylists, nail salons and beauty experts.

7. TIP: When you subscribe to someones channel send them a message asking them to subscribe to salon channel. Let them know that you would like to promote them and their business and you would appreciate the same. When they subscribe to you then you will show up and be indirectly promoted to their existing subscribers.

Balancing Business Ownership

I am a Spiritual Life Coach and have my own coaching and training business. I was part of a Woman-Owned Business Networking Class last year at the local community college and was invited to the class this year to be a guest speaker. The college asked me to speak on “Balancing Business Ownership.”

I was very pleased to be asked to speak, because I love to talk about the importance of balance in our lives. However, there were so many things I wanted to share with the class and I only had about thirty minutes for the presentation.

So in preparation for the talk, I did what I always do when I need my thoughts to flow – I got quiet and still and listened to the voice within. I then went and exercised at the gym and only then did I sit down to write.

The following are the key principles that began to flow and what I shared with the class that night. They have served me well in all areas of my life, but are especially important and critical as you attempt to manage your own business. I trust that they may be useful on your journey.

1. Remember Your “Why”

It is so easy to forget our “why” when we are so busy with the “how” of the business. Your “why” is the reason you got into the business in the first place. Your “why” is your purpose, destiny, calling and cause. It is what excites and motivates you. It is what brings light and joy to your life.

In business ownership, however, you may not have others around you, like a boss, to remind you of the why of the business. So you have to continually remind yourself. You have to continually share and speak your “why” to others. Each time you share your why, it becomes more of a part of you and your consciousness.

In the weekly meetings at the community college, each business owner had to introduce themselves and their business. At times, this exercise seemed so repetitive and unnecessary. Why did we have to do this every time we met? But what happened over the course of our meeting together was that each business owner learned how to refine their message so that the essence and soul of their business was revealed. Having to share who we were each week helped us to really become our “why.”

In addition to being able to powerfully speak your “why”, you want to ensure that your “why” is on paper and is visible. This is especially true when things are tough and not flowing the way you expected. Post your why in as many places as necessary. Post it so you can see if often. They say that “seeing is believing”, so make sure you see yours daily.

In almost every business you enter today, you will see a vision and mission statement. If someone comes into your business, will they see your “why”?

Remembering your “why” and sharing your “why” may be one of the most important things you can do for yourself and your business.

A wonderful resource if you are reflecting on or want to refine your cause, calling and destiny is the book – Inspire by Lance Secretan.

2. Staying focused but yet having fun in the process

I am one of those people who initially resisted putting together a business plan. Okay, I admit it; I love spontaneity and am a free thinker. I thought a plan would box me in and limit me. In fact, it is just the opposite. A plan gives you a road map and a compass. A plan helps you know that you are moving in the direction you want to go.

I put the concept of a business plan in this section because having a business plan allows me to have fun in the process of business ownership. I can have more fun because I have a focus.

I can have fun because I am continually planning and revising my plan. Having even a basic plan supports me from getting overwhelmed and over my head.

And speaking of “head”, I have to add a comment here about “staying out of our heads.” Staying out of our head is about not second guessing ourselves. It is about not worrying about last week, the last customer or the last mistake. Staying out of our heads is about staying focused on the good things we are doing. Trust me, there are so many more good things that you are doing in the business than bad.

To support us in staying out of our heads, you must guard who we let into our “heads.” Be sure to surround yourself with positive, caring individuals who also believe in your dream and “why”. It takes so much energy to try to convince others of why you are following your dream. You expend so much energy and they still don’t get it. Keep this simple – find a circle of supporters that believe in you and will be there to remind you of how great you are.

These are the things that will help you stay focused and, most importantly, have fun in the process. If you find, that over an extended period of time, that you are not having fun, it is time to change something. When you stop having fun, you can no longer be as effective and as powerful.

3. Knowing when to say NO

I love talking about this principle, because it is the heart and soul of a happy and balanced life.

We will get to saying yes in the next principle, but the truth is that you will never get to yes, until you learn how to say no.

In business ownership, you must learn how to say no to clients. Not every client is your client. You are not going to be able to assist and help every individual that comes into your life. If you help everyone, there will be no one left for the other entrepreneurs.

Having a well thought out and identified “marketing niche” will serve you well in knowing who you should and should not serve.

As a life coach, I wanted to help everyone and was taking on anyone who needed anything. As you can imagine, my scope was too wide and I quickly became drained and exhausted. While I have lots of experience and expertise, I have particular interests, skills, and strengths. Once I learned to narrow down and identify my “niche”, I started to attract those individuals I could most serve.

Now, I am able to boldly say that I support individuals in “remembering who they are, having a balanced life, and living their divine purpose.”

Saying no is also about knowing when we have done enough for the day. If you work for someone else, there are specific hours and defined work for the most part. When you own your own business, you set the hours and the workload. Over time, you have to learn when you have had a good, productive day. It helps if you set some goals for that day. But even that is not the sole measure of when to stop for the day. Feeling exhausted and overwhelmed often comes when we have stayed too long on a project and are trying to force something to happen that is just not going to happen.

Listen to your body: it usually tells you when it is time to stop and return to your family and friends and seek your renewal.

4. Knowing how to take care of ourselves – Saying Yes to ourselves

Renewal is totally about knowing how to take care of ourselves. It is about saying YES to ourselves.

Knowing how to take care of ourselves is having a process in place where we, on a regular basis, do an internal check up on all of the areas of our lives.

One of the exercises I do with all of my coaching client is to have them complete “The Wheel of Life.” I ask them to look at the following areas of their lives and identify those areas that may require their attention. They reflect on and assess their emotional, physical, professional, life purpose, financial, intellectual, friendship and family, and love and intimacy.

Just like we take our car in for a check up and to check the alignment, tire pressures, and change the oil, we too need to regularly schedule maintenance on ourselves and our relationships.

What is it about us as humans, that we have to be in crisis mode before we make changes or do things differently in our lives.

It is not necessary to have a heart attack, or be on the verge of a divorce before we say yes to ourselves and to those things that are important to us.

We are only able to give what we have ourselves. If we are drained, depleted and running on empty, this will seriously impact our work. Ultimately, it will affect every area of our lives.

Building in regular reflection and exercise time is critical to developing and growing your business. Learning how to say yes to your needs is the greatest gift you can give to yourself and your business.

A wonderful resource/tool in this area is Just Enough by Laura Nash and Hoard Stevenson

5. Knowing when to ask for help

Attention all entrepreneurs – it is not a sign of weakness to ask for help. In fact, it is a sign of a healthy individual to know when they need help and to seek out resources and individuals when the need arises.

When you really know your strengths, you will know what you need to call forth to compliment those strengths.

Asking for help is a sign of strength and allows others to share their gifts and talents with you. Just look at nature and you will see how beautifully connected and interdependent all of life really is. We too were meant to be connected and supportive of each other in this same way.

I do admit that I had to learn how to ask for help and assistance. I thought that because I was in businesses for myself, that I was by myself. This is so far from the truth.

There are a host of resources, mentors and guides who are anxiously awaiting you call for assistance. There are individuals who have walked your path and have valuable lessons and experiences to share with you.

One of the first things I did, when I moved to my new home a year ago, was to get a Spiritual Director. How could I be a Spiritual Life Coach and not have one myself.

So, I invite you to be open to the support and fellowship that is all around you. You just have to open your arms and your mind and be willing to receive.

Working for yourself and having your own business is one of the most rewarding experiences of our adult life. How it plays out and whether it will be a rewarding and amazing experience, I believe, depends on: remembering your “why”; staying focused and having fun in the process; knowing when to say no; knowing how to take care of ourselves – saying yes to ourselves; and knowing when to ask for help.

Many Entrepreneurs Fail Before Taking the First Step Towards Business Ownership

An overwhelming number of entrepreneurs begin their business endeavors with nothing more than a good idea. However, there is much more to establishing and operating a successful company and it should start with a plan. I have encountered several future business owners who do indeed have a stellar idea but lack the time, focus, fearlessness, or planning required to take a company from the start-up phase to a point of success beyond stagnancy. Starting and growing a successful business demands patience, tenacity, and resilience to deal with day-to-day operations that will inevitably be laced with setbacks and failures. It is the accomplished business owners and managers who plan for these dilemmas and the expenses associated with them in a professionally written business plan created during the early stages of company development. An admirable idea is indeed necessary in the creation of a unique and distinct company, but there comes a point when that idea must be converted into well-defined action that takes into account the pros and cons of daily ventures.

The number one characteristic all entrepreneurs should possess is undying fearlessness. As an owner there will be times when you desire certain attributes for your company. It is solely the responsibility of ownership and management to negotiate for these desires, and without the steadfastness required to acquire what you desire the possibility of accomplishing your goals is greatly reduced. Withdrawing when negotiations reach objectionable areas only decreases the eventuality of achieving success in that particular venture. Owners must be relentless when striving for the success of their companies. Every negotiation will not be easily overcome but all negotiations possess the potential for successful outcomes. The fear of success and what it entails hinders many business owners. Do not let the fear of achieving your predetermined goals be the setback that prevents your company from becoming what you envisioned when you dreamed of its existence.

In addition to bold and steadfast action related to daily endeavors of a business, entrepreneurs must be focused on driving their companies from start-up to prosperity in a predetermined length of time. Fearlessness and focus go hand in hand when it comes to advancing a company towards maximum profits, and if substantial earnings is not the dominating factor for a company it will be short-lived or forever stagnant. Time, effort and money is paramount in the attainment of wealth for any entrepreneur. Without accepting these aspects of business no company will succeed. Furthermore, a plan for success enables business owners with the reinforcement and concentration to help them remain committed in their quests for growth.

This is how a well written business plan enables entrepreneurs at the start of the business ownership journey. A well written plan not only provides a means of guidance as to how a company will reach its destiny, but it accommodates owners and managers with a sense of security in spite of hardships encountered along the way. Adversity will happen, but the projections set forth during the development of a business plan takes every pitfall of the company and its industry into consideration. Therefore, unforeseen circumstances will not catch company decision makers off guard. Instead management can make the necessary adjustments and remain on track to earn abundant revenues.

So, solicit the help of a professional Business Plan Writer during the start-up phase of business. It will set your company up for success before it is too late. If you already have an established company and would like to see it grow, a plan writer can assist you in accomplishing what you originally envisioned for your business. Many entrepreneurs fail before taking the first step towards business ownership. Don’t let the lack of a well written business plan be your downfall. The development of a business plan is the most important decision any owner with goals of launching and successfully operating a business can make. Make the right decision, hire me today to create for you a detailed, precise, and professional business plan that will position you ahead of your competition for years to come.

A.L. Demings

“Action is the foundational key to all success” ~Pablo Picasso~